About Us
SENTIMENTS Crafted from Memory. Designed for Now.
In a world that seems to move too fast, SENTIMENTS is a reminder to pause, reflect, and return to what truly matters. Our story began not with trends or seasons, but with feelings — memories tucked away in the corners of old family homes, sounds of vintage cassette tapes playing in the background, and the quiet charm of your father’s Sunday shoes. These weren’t just objects. They were emotional anchors. And from them came a vision: to create something rooted in memory, but designed for the present.
SENTIMENTS was born to bring that timeless energy into today’s world — through footwear that not only looks refined but carries meaning in every stitch.
The Founders' Story
Behind SENTIMENTS are two design thinkers and storytellers — Yogesh Sen, who grew up amidst the architectural poetry of Khajuraho, and Aditya Kumar, raised by the spiritual rhythm of Varanasi’s ghats. Though their backgrounds were different, both were shaped by a deep appreciation for tradition, texture, and timeless design. Their paths crossed at NIFT, New Delhi, where their shared passion for culture, craft, and identity transformed into a shared mission — to design footwear that is emotionally powerful and artistically grounded.
Their bond became the foundation of SENTIMENTS — a brand that doesn’t just make shoes but preserves stories through them.
Our Purpose and Philosophy
SENTIMENTS was created from a simple idea: that what we wear should mean something. In a world where fashion often feels fleeting, we focus on creating pieces that feel personal and permanent. We design gender-neutral footwear that carries the essence of Indian legacy — subtle, soulful, and steeped in history — yet shaped for today’s streets, spaces, and celebrations.
What sets us apart is our belief in storytelling. Each pair we create carries a whisper of the past — inspired by the textures of tribal India, the elegance of retro silhouettes, and the authenticity of hand-drawn art. We aren’t chasing trends. We’re reviving what’s been overlooked. Our designs are quiet statements — timeless in tone, intentional in detail, and made to last beyond the season.
The Inspiration Behind Our Designs
Our creative journey always begins with observation and respect — especially for India’s tribal communities and lesser-known artisans. These are people whose craft isn’t learned in classrooms but passed down through lived experience. Their symbols, stories, and techniques are not just decorative — they carry the essence of identity, geography, and time.
From hand-carved motifs to natural dye traditions, we draw inspiration from these rich legacies. But instead of copying, we translate. We reinterpret them in modern silhouettes that can blend effortlessly into a cosmopolitan wardrobe, while still feeling rooted in something far older, far deeper.
Our work is not about nostalgia for the sake of it. It’s about giving new life to the wisdom, rituals, and beauty of communities that deserve recognition — and designing products that carry their voice forward.
Our Design Process
The making of a SENTIMENTS shoe is a careful, considered journey. It starts with research — exploring old art forms, listening to artisan stories, and identifying cultural nuances that can inspire design. We then move into sketching and conceptualizing — working to strike a balance between old and new, rustic and refined, heritage and function.
Materials are thoughtfully sourced — always chosen for durability, comfort, and their ability to complement the storytelling of the shoe. We work closely with skilled artisans who bring their own experience and heart into every stitch and finish. Each shoe is crafted with care, whether entirely handmade or hand-finished, ensuring that no two pairs are ever exactly alike — because no two stories ever are.
This entire process is intentionally slow. Because at SENTIMENTS, speed has never been the goal. Meaning has.
What We Stand For
SENTIMENTS is not just a brand — it's a way of remembering and a way of being. We stand for mindful creation, cultural respect, and artistic progression. Our aim is not only to make footwear but to revive narratives that have been silenced, ignored, or nearly lost.
We believe in emotional design — that what you wear should feel as honest and personal as your favorite song or an old photograph. We believe in unity beyond labels, which is why our shoes are gender-neutral and built for all expressions of identity. We believe in dignity for the hands that create — valuing artisans not as laborers, but as partners and storytellers.
Above all, we believe that fashion should feel — not just function.
A Step Into Legacy
When you wear SENTIMENTS, you’re stepping into more than a pair of shoes. You’re stepping into a narrative that’s been shaped by real places, real people, and real emotion. Every curve of the design, every color choice, and every texture carries something deeper than style — it carries memory.
And with every step you take, that story lives on.
This is our promise: that we will continue to create not for the sake of fashion, but for the sake of meaning. That we’ll continue to honor the legacy of our ancestors, the skill of our artisans, and the personal journey of everyone who chooses to walk with us.
Because SENTIMENTS isn’t just about what’s on your feet. It’s about what’s in your heart.
What Our Clients Say
Wearing Sentiments is like stepping into a memory that’s both personal and collective. The textures remind me of my grandfather’s old juttis, but the form is fresh, sleek, and modern. It’s rare to find something that’s rooted and progressive at the same time — they’ve nailed it.
What I love most about Sentiments is that you don’t just wear the product—you carry forward a piece of India’s disappearing craft traditions. The embroidery, the silhouettes, the attention to detail—it’s as if tribal stories have been reimagined for the city streets. There’s integrity in every stitch.
Sentiments fits into my life whether I’m headed to a client meeting or a music gig. Their footwear blends with my smart casuals and even my bandhgalas. It's rare to find gender-neutral shoes that feel this thoughtful and authentic. It’s not just a purchase—it’s a perspective.
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Welcome to Sentiments
Inspired by handwritten playlists, tribal motifs, and your dad’s favorite Sunday shoes — we create gender-neutral footwear rooted in India’s fading crafts and timeless elegance.